Head & Heart
The head is a tough old man. It demands reason, logic, rationale. It asks difficult questions. It takes every claim with a barrel of salt. It is sensible and measured in its response, and weighs all pros and cons before making a decision.
The heart is a child. It is drawn spontaneously to beauty and grace and love and happiness. It feels fear and anger. Disgust too. It understands the primal language of colours and smiles. Of symbols and tears. It loves or hates instinctively. It decides first, and looks for reasons later.
Hi, we are Clayground. As a brand communications agency, we understand this dichotomy well. And the need, therefore, for brands to talk to both the head and the heart of their customer. While the degrees may vary, both must be addressed for the brand to make a deep and lasting impact. At Clayground, we create communication that attempts to do exactly that.
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