Yamuna Expressway

This is the campaign Clayground quite literally started its journey with. The objective was two-fold: one, capture the glory, scale and grandeur of the Expressway. Two, create awareness about road discipline.(The TV celebrities were a given.) Our idea to tie in the twin objectives was this There are some things that this road allows you to do. And there are some things it absolutely doesn't. The first part captured the smooth drive. The latter, the road rule. A set of 5 films were made, supported by print and outdoor.

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