A fine Belgian beer, Martens has been brewed by eight generations of the same family since 1758. For the launch campaign, the client wanted to draw on its heritage. We asked ourselves the question: What do you get when you take the finest ingredients and apply to them passion and craftsmanship for over 250 years? Smoothness, was the answer.
A second campaign had to tackle the mindset against drinking beer from a 'PET' bottle. Rather than being defensive about it, we turned it into a positive as its re-sealable cap allowed the drinker to split up his drinking session (over days sometimes), without losing the fizz. We took inspiration from the young TG's life to come up with a series of posters, coasters, FB posts and more.
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