Kajaria – Eternity

For years, Eternity existed as a premium range of tiles under the Kajaria umbrella. Last year, the company decided to launch Eternity as brand of its own and gave us the mandate to do so, following a multi-agency pitch. Starting with the positioning, logo designing, brand guidelines, and brand identity, we went on to create the rest, brochures, catalogues, packaging, in-store communication, signage, advertising, sales meet collaterals, internal communication et al.